Post by account_disabled on Jan 7, 2024 20:13:36 GMT -8
Bangkok (15 February 2019) – Mastercard Move forward to create a new type of branding by introducing a voice to create a brand identity. Reflects the latest evolution of the Mastercard brand by creating a sound architecture that spans all applications. Whether consumers use MasterCard through digital channels or Voice Control anywhere in the world Mastercard's distinctive and catchy melody creates a simple and unifying familiarity. This new addition to the brand identity follows Mastercard's recent logo refresh and is part of an ongoing transformation of the brand.
Sound adds a powerful new dimension C Level Executive List to our brand identity. And it is an important element that makes people aware of the Mastercard brand now and in the future. We strive to create MasterCard melodies that are unique and relevant to the brand. At the same time, it must be adaptable across the world and across all music genres. Our sonic identity not only strengthens our brand; It must also resonate seamlessly around the world,” said Raja Rajamannar, Chief Communications and Marketing Officer, Mastercard. Mastercard works with musicians, artists and agencies around the world, including Linkin Park music creator Mike Shinoda, to ensure Mastercard's sound resonates.
To people all over the world, the result is a distinctive and easily memorable melody that can be adapted to all musical genres and cultures. to be appropriate for each country In addition, the use of a variety of instruments and rhythms allows the Mastercard melody to be presented in a unique style in a variety of formats, such as opera or soundtrack. in the movie theater Including being able to adapt as appropriate to the culture in each region. Mastercard melodies are the foundation of the company's sound architecture. and has been used to accompany many activities, from musical accompaniment Logo sounds and ringtones to call waiting songs and checkout soundtracks. “What I love most about the MasterCard melody? is flexible and can be adapted to suit every genre of music and culture.
Sound adds a powerful new dimension C Level Executive List to our brand identity. And it is an important element that makes people aware of the Mastercard brand now and in the future. We strive to create MasterCard melodies that are unique and relevant to the brand. At the same time, it must be adaptable across the world and across all music genres. Our sonic identity not only strengthens our brand; It must also resonate seamlessly around the world,” said Raja Rajamannar, Chief Communications and Marketing Officer, Mastercard. Mastercard works with musicians, artists and agencies around the world, including Linkin Park music creator Mike Shinoda, to ensure Mastercard's sound resonates.
To people all over the world, the result is a distinctive and easily memorable melody that can be adapted to all musical genres and cultures. to be appropriate for each country In addition, the use of a variety of instruments and rhythms allows the Mastercard melody to be presented in a unique style in a variety of formats, such as opera or soundtrack. in the movie theater Including being able to adapt as appropriate to the culture in each region. Mastercard melodies are the foundation of the company's sound architecture. and has been used to accompany many activities, from musical accompaniment Logo sounds and ringtones to call waiting songs and checkout soundtracks. “What I love most about the MasterCard melody? is flexible and can be adapted to suit every genre of music and culture.