Post by account_disabled on Jan 23, 2024 0:52:05 GMT -8
In the digital world we live in, having the best product is no longer enough to achieve success. You also have to have the best marketing to win. Most marketing and business managers know a lot of 'Tactics' but what they lack most to develop performance is 'Strategy'. They know how to do various marketing activities, but they don't integrate them into a proper digital strategy that would help them achieve their goals. If that's what you're aiming for, follow these 9 steps to increase sales, gain more customers, and build an effective marketing strategy for your business. Marketing is a system: it is the most important system of a business. Follow these 9 key steps of this system to build a winning marketing strategy for 2023: 1. Identify Ideal Customers / Target Know your customers.
Start thinking like them. Enter their minds and see the world through their Job Function Email Database eyes. Identify who they are. Where they spend their time online and offline. Create their profile, knowing their challenges, fears, desires, requirements, problems and reasons why they buy. See the social media they use and understand which sites, authors and brands they follow. Next, categorize your target customers based on their profile. Target and communicate with them in a personalized way, through the social media they use. Create Communications and Content for Ideal Customers Personalize communications with them to get them to know, like and trust you. This is the step to communicate in their language, to capture their attention and increase their interest in what you have to offer.
Ask yourself and your marketing staff: How do you help customers to transform into a better state with the solution/service you offer? Why should they buy the service you offer? and: Why from you? What is your competitive advantage (USP)? Customers buy benefits, solutions and transform themselves into a better state through your product/service. 2. Build the Digital Marketing Strategy Communicate with customers through the social media they use. Create and increase interaction with them continuously. Create offers they love. Use their words in your messages to make the benefits as clear as possible. Create and implement campaigns to reach ideal customers. Target only those for high ROI. Get them to 'raise their hand' and subscribe to you through a Lead Magnet that has value for them. Optimize channels and campaigns to increase performance and ROI. Don't forget: At this stage you are collecting a database of potential customers who are not yet motivated to buy. 3. Generate potential customers / leads Try to create a database of potential customers (leads). Make a communication plan with email sequences to educate them, build relationships with them, and give them reasons why they should buy from you. Create campaigns not to sell, but to generate leads.
Start thinking like them. Enter their minds and see the world through their Job Function Email Database eyes. Identify who they are. Where they spend their time online and offline. Create their profile, knowing their challenges, fears, desires, requirements, problems and reasons why they buy. See the social media they use and understand which sites, authors and brands they follow. Next, categorize your target customers based on their profile. Target and communicate with them in a personalized way, through the social media they use. Create Communications and Content for Ideal Customers Personalize communications with them to get them to know, like and trust you. This is the step to communicate in their language, to capture their attention and increase their interest in what you have to offer.
Ask yourself and your marketing staff: How do you help customers to transform into a better state with the solution/service you offer? Why should they buy the service you offer? and: Why from you? What is your competitive advantage (USP)? Customers buy benefits, solutions and transform themselves into a better state through your product/service. 2. Build the Digital Marketing Strategy Communicate with customers through the social media they use. Create and increase interaction with them continuously. Create offers they love. Use their words in your messages to make the benefits as clear as possible. Create and implement campaigns to reach ideal customers. Target only those for high ROI. Get them to 'raise their hand' and subscribe to you through a Lead Magnet that has value for them. Optimize channels and campaigns to increase performance and ROI. Don't forget: At this stage you are collecting a database of potential customers who are not yet motivated to buy. 3. Generate potential customers / leads Try to create a database of potential customers (leads). Make a communication plan with email sequences to educate them, build relationships with them, and give them reasons why they should buy from you. Create campaigns not to sell, but to generate leads.