Post by account_disabled on Mar 5, 2024 22:17:59 GMT -8
In addition to answering prospects' questions, making your company known, improving the site's positioning on search engines and stimulating the interest of potential customers, content marketing is essential for increasing B2B sales. How? Let's talk about it in today's article! How to use content marketing to close more business deals According to what is reported in this article by HubSpot, one of the most used marketing automation platforms, approximately 80-85% of sales force activities are ignored by potential customers, attracted to the company thanks to marketing content. It means that prospects land on the company website, inquire about the products or services offered, but do not come close to completing the purchase and avoid contact with sellers.
Why? It is always HubSpot that tries to provide us with an answer: the Germany Phone Number problem is that only 20% of salespeople use content to engage and convince potential customers. This raises a key question for marketers: How can you help your sales force use B2B content marketing to close more deals ? With a sales enablement strategy - i.e. the set of actions aimed at supporting salespeople in speeding up and making sales processes more effective - unique and personalized purchasing experiences can be created . New Call-to-action Below are some preliminary suggestions. Make sure marketing and sales are aligned If prospects receive different communications at various stages of the buyer's journey, they will feel confused and may decide to interrupt the process, not knowing how to orient themselves.
The tone of messages, corporate storytelling and the methods used by the two departments must be aligned at all times. Personalize each content Generic communications don't get prospects' attention. The sales force must take time to choose the best case history to send to the potential customer, related to the type of business their company deals with. Or again, it must be able to find the contents that really respond to the specific request of the prospects to create a relationship of trust. Select content based on buyer personas Buyer personas represent the target audience, with different characteristics, needs, pain and requests. The b2b contents to be sent must be chosen carefully, based on the interests and needs of the recipients. Only in this way will it be possible to target prospects and convince them to make the purchase.
Why? It is always HubSpot that tries to provide us with an answer: the Germany Phone Number problem is that only 20% of salespeople use content to engage and convince potential customers. This raises a key question for marketers: How can you help your sales force use B2B content marketing to close more deals ? With a sales enablement strategy - i.e. the set of actions aimed at supporting salespeople in speeding up and making sales processes more effective - unique and personalized purchasing experiences can be created . New Call-to-action Below are some preliminary suggestions. Make sure marketing and sales are aligned If prospects receive different communications at various stages of the buyer's journey, they will feel confused and may decide to interrupt the process, not knowing how to orient themselves.
The tone of messages, corporate storytelling and the methods used by the two departments must be aligned at all times. Personalize each content Generic communications don't get prospects' attention. The sales force must take time to choose the best case history to send to the potential customer, related to the type of business their company deals with. Or again, it must be able to find the contents that really respond to the specific request of the prospects to create a relationship of trust. Select content based on buyer personas Buyer personas represent the target audience, with different characteristics, needs, pain and requests. The b2b contents to be sent must be chosen carefully, based on the interests and needs of the recipients. Only in this way will it be possible to target prospects and convince them to make the purchase.