Post by account_disabled on Mar 15, 2024 21:22:59 GMT -8
Fashion Marketing: Beauty portals The old forums have left their legacy: they are the new beauty portals like that of L'Oreal and Unilever, but let's discover some of them together by continuing our adventure in Fashion Marketing . In the beauty business, there is a group of multinational conglomerates that have different brands, which more than others are in fierce competition. The breadth of a conglomerate, encompassing multiple brands, finds its raison d'etre in the idea that you need to figure out a way to create greater value than those independent brands. Through the stronger union of conglomerates, the possibility of sharing and learning from each brand can be played. However, the parallel risk is the inability to separate the brands on the part of the consumer, but also of the company and maintain the stronger independence of the territorial brands.
Beauty portals We must add the ever-increasing importance that beauty portals Find Your Phone Number are assuming. For conglomerates, however, there is an opportunity to create a ' 'plus site '' in addition to the traditional site that talks about all categories of beauty (hair, body care, makeup, etc.). It's an attractive concept because it means that conglomerates are capturing conversations that arise not naturally on their own site but also elsewhere on the web. Let's analyze some of them: L'Oreal L'Oreal with 27 billion in sales in 2014 is the first beauty company. With its different product categories, L'Oreal is acquiring brands such as Magic, NYX, Carol's daughter, Dclero, Carita and Niely, Lancome, The body shop to name a few. Its corporate portfolio consists of 32 international brands. L'Oreal launched its beauty portal in 2010 which only deals with L'Oreal products obviously.
SOCIAL STRATEGIES, YES OR NO? But there are still some positive sides: has pages on Facebook, Twitter, Youtube, Pinterest. However, it is not difficult to find a lack of commitment on Facebook profiles. The team that takes care of the social page has the habit of posting up to 6 posts every day on its Facebook page, perhaps few compared to the fans of the page. Unilever Unilever also has a very high number of sales in terms of sales, also thanks to its strategy of purchasing some beauty brands over time. The '' making life better '' portal also includes brands that concern the UNILEVER food sector, followed by brands that deal with hair care (e.g. sunsilk), nutrition and family. UNILEVER's mission is to ''make life better'' but this is not supported by adequate social media campaigns.
Beauty portals We must add the ever-increasing importance that beauty portals Find Your Phone Number are assuming. For conglomerates, however, there is an opportunity to create a ' 'plus site '' in addition to the traditional site that talks about all categories of beauty (hair, body care, makeup, etc.). It's an attractive concept because it means that conglomerates are capturing conversations that arise not naturally on their own site but also elsewhere on the web. Let's analyze some of them: L'Oreal L'Oreal with 27 billion in sales in 2014 is the first beauty company. With its different product categories, L'Oreal is acquiring brands such as Magic, NYX, Carol's daughter, Dclero, Carita and Niely, Lancome, The body shop to name a few. Its corporate portfolio consists of 32 international brands. L'Oreal launched its beauty portal in 2010 which only deals with L'Oreal products obviously.
SOCIAL STRATEGIES, YES OR NO? But there are still some positive sides: has pages on Facebook, Twitter, Youtube, Pinterest. However, it is not difficult to find a lack of commitment on Facebook profiles. The team that takes care of the social page has the habit of posting up to 6 posts every day on its Facebook page, perhaps few compared to the fans of the page. Unilever Unilever also has a very high number of sales in terms of sales, also thanks to its strategy of purchasing some beauty brands over time. The '' making life better '' portal also includes brands that concern the UNILEVER food sector, followed by brands that deal with hair care (e.g. sunsilk), nutrition and family. UNILEVER's mission is to ''make life better'' but this is not supported by adequate social media campaigns.